Pepsi released a new product today called ペプシドライ (Pepsi Dry) which is half as sweet as original Pepsi and has a slightly bitter taste. It's being marketed as an alternative to sweet colas, which is great for people like me who like the fizz but not necessarily all the sugar and feel that artificial sweeteners taste like powdered death.
One blogger had rave reviews of the product, describing its taste as not just bitter, but "adult bitter."
"Even after swallowing you can still taste that wonderful, almost black coffee-like flavor, in the back of your mouth. Surprisingly it is very refreshing too and filled with tons of carbonation. I absolutely LOVE this product and expect it to be a huge hit.
The bitterly-refreshing beverage is being rolled out to retailers today (24.5.2011) and will set you back 140円 a bottle, if you live in Japan. If you live overseas, you can get it shipped to you for $4.50 a bottle.